It looks as if 2oceansVibe was right when we thought that Old Spice was going to start using multiple spokespersons for the continuation of their viral campaign. Isaiah Mustafa versus Fabio came and went, but the show must go on for how ordinary guys can be transformed by the brand’s scents. Introducing: Sea Captain.
Sea Captain is promoting the Red Zone Swagger sub-brand, and of course, just like last time, Old Spice is firmly stating that we haven’t seen the last of Isaiah Mustafa.
And, when this advert features for the first time tonight during a Green Bay Packers versus New Orleans Saints NFL game, it will be one of three new ads for the brand.
https://www.youtube.com/watch?v=gzowzUsq6iY
According to Mashable, another advert will feature a jet pilot/billionaire delivering a flawless presentation in a boardroom, and this will be aired for the first time on September 17.
Old Spice describes the Sea Captain as “A man who smells better than normal and [has] a wife that wants to kiss his lips more than normal. Nothing is normal.”
[Source: Mashable]
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