-
Radvertising: Stop-Motion Film Made With 350 000 Post-It Notes
05 Aug 2011 by Jasmine Stone in Advertising, Very Cool, Vibe, Video, World
Melissa, a Brazilian footwear brand, is doing it right. They created this giant time-lapse video on the side of a building in SãoPaolo using Post-it notes as analog pixels. I’m not totally clear on why this would make me want to buy shoes, but whatever, it looks amazing.
Which is what happens when you lock 25 animators in the Galeria Melissa for five months.
This actually works pretty well as guerilla advertising goes, by the way. The company got passers-by to jot down messages on 30 000 of the Post-it notes, which apparently counts as brand engagement.
I don’t know what brand engagement means.
[Fastcode]
[Source : Geek]
Latest News
-
90’s Rom-Com Sweetheart Cameron Diaz Is ‘Back In Action’ After A Decade, Along With Jamie Foxx In New Spy Flick [Video]
[imagesource:netflix/youtube/screenshot] After approximately a decade away from the spo...
-
Scientists Share Surprising Theories About Which Species Would “Rebuild Civilisation” If Humans Get Wiped Out
[imagesource:pexels] My Octopus Teacher? Well, scientists are suggesting that 'my octop...
-
Health Concerns Cause Reigning Miss SA Mia le Roux To Withdraw From Miss Universe
[imagesource:x/@missuniverseza] Saffas are feeling concerned after Miss South Africa 20...
-
Discovery Life Takes Legal Action To Recover R16 Million Paid To Man Over Dodgy Depression Claim
[imagesource:freemalaysiatoday] In a twist of irony, Discovery Life is going after a Kw...
-
HELP! Red Tape Suffocating Table Mountain’s Black Box Coffee – Now On The Brink
[imagesource:linkedin] Black Box Coffeeworks, a beloved local gem serving the Table Mou...
-
-
-
2oceansvibe Partners
-
-
