Radvertising: Stop-Motion Film Made With 350 000 Post-It Notes

Melissa, a Brazilian footwear brand, is doing it right. They created this giant time-lapse video on the side of a building in SãoPaolo using Post-it notes as analog pixels. I’m not totally clear on why this would make me want to buy shoes, but whatever, it looks amazing.

Which is what happens when you lock 25 animators in the Galeria Melissa for five months.

This actually works pretty well as guerilla advertising goes, by the way. The company got passers-by to jot down messages on 30 000 of the Post-it notes, which apparently counts as brand engagement.

I don’t know what brand engagement means.

[Fastcode]

[Source : Geek]

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