Recently 2oceansVibe told you about a certain duel that was going to happen live on YouTube, well kind of, between Isaiah Mustafa, the old Old Spice Guy, and Fabio Old Spices, the new Old Spice Guy. Isaiah defeated Fabio after some heated bathroom exchanges, but the real point of interest is that 22 million people have watched.

The campaign of exchanges between the two competing Old Spice characters ended up lasting for about a week and drew a total audience of around 22 million views.

The characters were fully involved with the participating internet audience who were sending tweets and replies to the YouTube videos, and this would often form the basis for a video battle between Isaiah and Fabio.

During the course of the campaign, Old Spice posted some 100 videos and attracted 5 million combined views on its busiest day.

There were some really original concepts, like the marriage proposal to which the answer was a yes, but we won’t spoil it too much for you.

Go on over to the Old Spice YouTube channel and have a browse when you have some time.

[Source: YouTubeTrends]