When you see a headline that includes two things that you love, it is pretty hard not to shout it out to the world. Let’s take YOU, for example… Imagine if YOU received an email saying someone had created a new type of food which is a hybrid of chocolate and pork crackling – imagine how you would lose your mind? Well it’s the same for us when we see ‘Sunglass Hut‘ and ‘Rachel Bilson’ in the same sentence. Our brains implode from too many exciting feelings. Follow the link to find out more about Raych and the SH + another smoking hot pick of her..
Actress confirmed as brand’s Style Director for second year
New York – Sunglass Hut announces that actress and fashion icon Rachel Bilson will be the Sunglass Hut Style Director for another year.
Recognized by People Magazine as one of the best dressed celebrities, Rachel Bilson first partnered with Sunglass Hut in May 2010, when the retailer opened its first Flagship location on New York’s famed Fifth Avenue. Since then, Rachel has been working very closely with the team to deliver the latest trends and styles in eyewear.
“The brand had no reservation in renewing this partnership”, said Fabio d’Angelantonio, Chief Marketing Officer at Luxottica. “Rachel truly personifies our brand values: she is incredibly stylish, talented, cool, fun, sexy. She is a key asset in helping us connect with our target consumers, and best represents Sunglass Hut as the leading authority on premium eyewear.”
According to Rachel,“It is no secret that I love sunglasses, so being a part of Sunglass Hut has been a great ride so far, and I am ready for more! First I love working behind the scenes of fashion, and second I like that Sunglass Hutreally wants to connect with customers, and I get to talk to them too!”
The Rachel Bilson Summer campaign launches at all Sunglass Hut stores nationwide from 1 August 2011. Featuring Rachel wearing a pair of diamante embellished Versace’s at R2590.00 the campaign is the celebration and culmination of these two celebrity brands.
About Rachel Bilson
Rachel Bilson is enjoying a successful acting career in film and television. Bilson starred in Jumper, opposite Hayden Christensen and in Paramount’s The Last Kiss with Zach Braff. More recently, she starred in the independent film Waiting For Forever. On the small screen Bilson will soon be seen as the lead playing ‘Zoe Hart’ in The CW comedy/drama Hart of Dixie, premiering on Monday, September 26th. Previously she guest starred in How I Met Your Mother and was a regular on the series The O.C. Rachel currently resides in Los Angeles.
About Sunglass Hut
Sunglass Hut is the largest sunglass specialty retailer in the world with more than 2,000 retail locations. With a global reputation for premium sunglasses brands, Sunglass Hut offers the latest designer brands along with outstanding customer service. Sunglass Hut stores are located throughout the United States, Canada, South and Central America, the Caribbean, Europe, Australia, New Zealand, Hong Kong, Singapore, Middle East and
Pretty awesome…
Go to Sunglass Hut and check out their latest stuff. Okes are going pretty mental over the latest Persols.
Have you checked them?
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