There has been a lot of talk about Santam‘s new branding and, in particular, their latest TV ad, starring Oscar-winner film star (Gandhi & Schindler’s List) Ben Kingsley. I think they made a good move here, differentiating themselves from the ‘quick-fix’ insurers out there – companies who are quick to help until something goes wrong. Santam’s new slogan is “Looks like insurance, sounds like insurance, but is it insurance?”
Follow the link to watch the new commercial..
