India Incentivises Sterilisation With A Free Car And TVs

05 Jul 2011 by Jasmine Stone in World

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Would you trade the ability to produce children in exchange for the cheapest car in the world? In an attempt to curb high birth rates in India, a “competition” has just been launched: any male or female undergoing sterilisation procedures will stand the chance to win a Tata Nano. They are hoping to attract 30 000 entries – problem is, there is only one car.

But don’t worry, if you don’t win the car, you’ll still be in the running for these prizes:

• One of five motorcycles
• One of five “colour TVs”
• One of five food blenders.

With 1.21 billion people within its borders, India is on track to become the world’s most populous nation — already accounting for 17 percent of humans on the planet. By 2050, they will be 9 billion.

Sitaram Sharma, chief medical officer, said that they are confident that this idea will work well.

[Source: Tree Hugger]

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