Latest Kia Ad Campaign Accused Of Promoting Pedophilia [PICS]

29 Jun 2011 by Jasmine Stone in Advertising

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Kia Motors’ latest adverts were designed around a dual zone air conditioning system they’ve developed. Their marketers thought the best way to demonstrate this feature was to depict a cartoon school girl on one side of a poster as innocent, and suggestively slutty on the other. Her teacher is also involved, and seems very keen.

At the recent Cannes Lions International Advertising Festival, the ad won a Silver Press Lion, but clearly not everyone thinks this is clever marketing, as you can imagine. Blogs such as Copyranter, First Thoughts and others say this ad promotes pedophilia.

The same ad campaign also features this modern-day version of the Sleeping Beauty:

[Source: Business Insider]

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