Hemingway drank cocktails. I’m just saying that now so that any concerns about masculinity and ‘girly drinks’ are shelved from the get-go. Multimedia artist, Marcos Lutyens has set up an installation that projects arsty scans from EEG headsets worn by people drinking Absolut vodka, and if boozey brain-waves isn’t art then I don’t know what is.

The installation is called ‘FlavourCollider’, because if you’re an artist with an EEG headset and a contract with Absolut, you can name things pretty much whatever you want. Said Lutyens in an interview with Wired:

“I’m more like a kind of orchestra conductor. It’s very multidisciplinary as we’re mixing brain waves with taste with visuals, and bringing them together is where my work sits. What I do like about the visuals is that they emerge mostly out of these algorithms, these equations which allow signals from our brain to create self-generative art.”

The installation runs from 11-14 May in Picadilly Place.

[WIRED]