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The Terrible, Terrible Future Is Here: Advertisements That Burn Logos Into Your Eyes
20 Dec 2010 by Jasmine Stone in Advertising, Cars, Sport, Very Cool, Video, World
I have feared this for years. What happens if one day you switch off the television, but the McDonalds logo is still burnt into the back of your corneas, and it won’t go away until you buy the Biggest Mac that there ever was? Well, that day is today friends. Sort of. Once. In a theatre in Germany.
See, what happened was they showed the above advert in a German cinema, and hid a giant studio flash unit behind the screen, with a cut-out ‘BMW’ card held in front of it – and, while the dapper German man on the motorcycle was talking about how amazing motorcycles felt between his legs, the flash went off, temporarily burning the logo into the back of moviegoer’s eyes.
So unless you’re watching your shows with a specifically-rigged giant studio flash at the ready, you don’t need to worry about too much in the way of cornea-burning advertising yet.
But one day.
[Wired]
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