If you don’t pop into The Cool Hunter every now and then, you’re doing yourself a great injustice. Take for example this new ad for Mini that they picked up on.
God, it’s good!
This, from The Cool Hunter :
One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. The Clubman’s luggage compartment measures 9.2 cubic feet (the basic Mini has only 6 cubic feet) and has a cargo cover as standard equipment. Clubman’s split-folding back seats can be lowered to increase the cargo space to 32.8 cubic feet that will accommodate not just basic luggage but even a snowboard or baby stroller.
Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old’s from Miami Ad School took this feature to hart and created a cute airport luggage carousel guerrilla ad for the car and its roomy trunk.
I can imagine the “creatives” out there, drooling at this kind of “blue sky” thinking..
We actually “pitched” on that “account.”
Serious?
Ja, but there was a problem with the “cromalin.”
Etc. etc..
