Exxon Mobil positions it’s brand at the vanguard of innovating clean energy for the world.
It has a clean, 21st century look. The employees on it’s corporate advertising posters are friendly, sharply dressed, multi-ethnic.
It produces print advertisements in National Geographic like this:
And they like to chat quite a bit about water on their website.
Of course they like to talk about water. Forty years ago, they liked to talk about glaciers.
Humble Oil, the company represented in this ad, eventually rebranded itself as Exxon, and subsequently ExxonMobil.
And boy, did they kick the crap out of those bastard glaciers! Eighty tons per second of ice-melting whoopass, baby! And those smug white lumps thought they’d get away with letting one of their errant kids sink the Titanic. Well, not on ExxonMobil’s watch they won’t!
Be very careful what you sign off on when your advertising agency slides something across your desk. The internet will bite you in the ass.
