Product endorsements and commercialisation aside; aligning yourself with another nation and singing for their victory in a tournament which is being held on your home soil (a tournament in which your own country is competing), may well be the final straw for Parlotones fans.

“Aligning” might be a bit tame. By the looks of their new website (the-parlotones.de), it seems as if the Parlotones have in fact defected to Germany. In their new song, which is widely celebrated in Germany, the ex-South African band sing for the German football side to “Come Back As Heroes.”

It is not known when or why their new affiliation came about, but here is the bombshell video that has left SA fans completely bewildered.

Wow! I’m speechless..

Commericalisation is a part of business growth and, whilst 2oceansvibe can be teased and get a bit of flack here and there for promoting various brands and products, one thing stands true – these are products and services that we believe in and want to use and choose to use. Some of them pay, some of them don’t. It is common knowledge, for example, that I only use Ponds face wash, and they don’t pay me a red cent.

Be careful not to confuse this with “selling out.” Selling out is if I accepted R1 million to endorse and feature Crocs shoes on 2oceansvibe – a product that I have never and never will like (except on the feet of chefs and kids). And that’s exactly why you have never seen it advertised on 2oceansvibe. It is this very reason that sees 2oceansvibe often turning down brands and services which we do not believe in – something a lot of readers out there are unaware of.

All of that said, if Germany knocked on my suite at the Cape Royale hotel, and offered me R3 million (or any figure for that matter) to support Germany winning the World Cup, would I do it?

No, I wouldn’t.

Check out the Parlotones German website here and find out more about their song made in support of Germany bringing home the cup.

* Kahn, the lead-singer of The Parlotones has subsequently responded to this article. You can see his responce here.