Regular readers will know that I’ve worked on all sorts of campaigns over the last eight years – with most of them being very unique and different and fun in their own way. I have been working with the Smirnoff Experience “Mashup Street” with Tiesto vibe over the last few weeks and I can categorically tell you that I have NEVER encountered such madness and excitement about something as I have for this event and this Tiesto fellow. And I’m not just saying this now, I’ve been saying it non-stop for weeks – I mentioned it on radio the other day – it.is.phenomenal! Did you see the original article I posted? There are over 40 comments underneath – most of them featuring guys and girls losing their minds, begging and pleading for tickets.

Honestly – I’ve never seen anything like it!

Tiesto, baby!

As embarrassing as it is to say, I had never heard of Tiesto before working on this campaign. But with all the chaos of people losing their minds, I did some research. The guy was voted “Best DJ in the World three years in a row! Come now – that’s pretty serious! And what’s more, he is collaborating with South Africa’s hottest new Indie-Rock band, BLK JKS!

BLK JKS

So take Tiesto & BLK JKS, and then take this Smirnoff Experience vibe, which is an internationally recognised event (they’ve nailed everywhere from London and Moscow to Paris, Sydney and New York) and bring it to South Africa in a collaboration with SA street cultures and popular music genres. That, my friends, is “Mashup Street” – a uniquely South African international event of note!

And to make things even more mental, the tickets cannot be bought – only won!

There are only two days to enter! Competition closes TODAY!.

GO! GO! GO!

CLICK HERE FOR THE EXPERIENCE OF A LIFETIME

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