It’s interesting to note that my favourite pair of shoes, these Rudolf Dassler boots, also happen to be the least worn out of my considerable shoe collection.

How is it possible that you never wear your favourite shoes?

I’ve never quite worked out why that is. Why would I hardly ever wear my favourite shoes? But then I started looking at this new Levi’s 507 “Bring Back” campaign, and the fact that they’re finally bringing back the Levi’s 507 cut which, bizarrely, disappeared a few years ago.

Then I realised… that is EXACTLY why I don’t wear those skones anymore! I don’t have the 507’s anymore!

But guess what, they’re coming back, baby!

The Levi’s 507 cut that we’ve been wanting back just as bad as Polaroid cameras, Knight Rider, The A-Team and Alex Jay is FINALLY re-entering the market.

And before you start moaning about how “out” the bootleg is, let me remind you of the glory of the Levi’s 507: they don’t taper, they aren’t skinny and they don’t flare as much as a bootleg – they are as straight as they come. 


The Levi’s 507 boot-cut.
They don’t flare as much as the bootleg

That’s pretty much exactly what you were looking for.. Right?

I certainly was.

Drop 5FM, bring back Radio 5 and get Alex Jay behind the mic in a pair of Levi’s 507’s!

Stark Raving 507’s, baby!

Check out the Levi’s 507 BRING BACK Facebook page HERE.