As with many other 2oceansvibe articles which rank well in Google, it is interesting to note that our old article about the iStore and Core not caring for your business is not only number 1 in Google for the search phrase “waterfront istore,” but also the far more broader search phrase, “cape town istore .”

Number 1 in Google (after geo locator)

So what happens is people go to Google to find a store in Cape Town selling Apple products. Then they find the above article (written a year ago), then they read the comments, then they go to Digicape (mentioned over and over again as the better option for Apple products).

It’s quite interesting, no? That is why the comments section is continuously growing under that article. Similar to the one about “Portofino Restaurant” or “woolworths online hampers” or “eddie izzard cape town” or “cape town panel beater” or “hudsons burger joint” or “ray ban rare prints” or “amor vittone” or “puma store waterfront.” The list goes on..

Needless to say iStore and Core have never attempted to address the aforementioned article or the constant stream of grievances in the comments section – they just let it carry on! Why? Well it’s those very self-importance issues discussed in the those hundreds of unanswered comments and complaints, isn’t it?

Why should a company who is known for not giving a fuck, give a fuck?

There couldn’t BE any stronger affirmation of their purported arrogance.