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LEVI’S CAMPAIGN NETS 12,280 PAIRS OF JEANS – WELL DONE 2OCEANSVIBERS!
12 Jan 2010 by Seth Rotherham in Charities, Levi, Very Cool
Seriously, give yourselves a big hand!
I got in touch with the guys behind the Levi’s Get Rid Of Your Jeans For Good campaign we all jumped on at the end of last year. Remember the one which had Levi’s paying you money for your old jeans? Ja, that one. So anyway, I was dying to know how many pairs of jean pant they managed to get in the end.
You’ll recall The TBG gave in his jeans when they were around the 3,267 mark. Then, when Bob Skinstad stripped down to his jocks they were around the 8,000 mark. And so it went on..
Now that the campaign is over I am happy to report that, together, we managed to net 12,280 pairs of jeans for the St. Monica Home in Cape Town!
Check the rest of the pics from the day with they were were handed over by Debbie Gebhardt (Marketing Director of Levi’s SA), Brian Little (Rocking the Daisies Festival Director) and the team:
Well done, 2oceansvibers – you did a good thing there!
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