You would never be expected to get your head around it, so don’t even try – I would never put that much pressure on you.

Puff Daddy has just launched his new fragrance called “I AM KING” which falls under his Sean John clothing brand. He felt it necessary to make a 5 minute mini-movie to launch it, which features him the whole way through – riding jet ski’s in a tux, gambling, flying helicopters, racing motor bikes. Virtually every scene is in slow-mo and virtually every scene has him wearing a tux and every scene features his under bite.

There is also a voice over the whole way through. Which is him. Saying things like, “I believe, therefore I am.” Now, while Walt Disney was pretty inspirational and on the ball with his quote, “If you can dream it, you can do it,” I feel Diddy’s little phrase of wonder lends itself to someone quite delusional. I mean, “I believe, therefore I am” is quite a dangerous vibe to be throwing out there. That’s what TIK addicts say to themselves before they pop a cap in someone’s ass.

CLICK HERE if that doesn’t play

Unless he is actively trying to promote delusions of grandeur? But then why would I buy a fragrance that is marketed as something for people pretending to be something they’re not? I want the actual fragrance that the king wears, thank you very much… I don’t want to be some king pretender! Good Lord!

He should, really, be calling the fragrance “I AM ARSEHOLE.”

[thanks johnny]