Whilst the likes of De Grendel wine are making use of niche marketing opportunities and, as a result, are thriving in today’s ever-changing market place, Distell prefers to block their staff to the outside world. This, while the front page of their website proclaims, “Distell is Africa’s leading producer and marketer of fine wines, spirits, ciders and ready-to-drinks.”

Message shown to Distell employees
when they dare attempt to access 2oceansvibe.com

For a company so highly regarding in the SA beverage industry, one wonders how long this China-like restriction on websites will be condoned. Even the likes of DiData, Discovery and Saatchi & Saatchi eventually lifted the block, realising that the country’s most well-read lifestyle blog should surely form a part of their employees’ local online vocabulary.

With big companies and ad agencies in the US and most of the developed world focusing so heavily on blog advertising and marketing, it becomes more and more frightening how “innovative” brands are still entrenched in yesteryear’s “traditional” marketing methods.

To find out more about advertising right here, where YOU and your friends are right now, CLICK HERE.

Enjoy the 2oceansvibe article on De Grendel at the number two position in Google (after De Grendel’s own website!).

Wake up, folks. It’s 2008 and everything has changed. Did you know, for example, that the US has a black president? No, I’m not shitting you.